IGK Blonde Pop Purple Toning Shampoo 1000ml/33.8oz

A purple toning blonde-enhancing shampoo that instantly neutralizes brass.

Moisture-rich formula boosts vibrancy softness & shine.

Contains violet pigment & botanical extracts that brighten reversing brassiness & dull tones.

Blended with squalene a super emollient that rehydrates hair & replenishes moisture balance.

Infused with purple rice to condition hair & enhance shine.

Safe for all hair types including colored & chemically treated.

Vegan gluten-free & color safe.