Joico Color Balance Purple Shampoo (Eliminates Brassy/Yellow Tones on Blonde/Gray Hair) 1000ml

Joico Color Balance Purple Shampoo is a color-balancing formula designed for blonde and gray hair. It neutralizes brass and yellow tones while protecting color, helping cool platinum blondes and silver hair stay vibrant between touch-ups.

Key Features

• Size: 1000 ml bottle for extended use.
• Color correction: Purple shampoo neutralizes brassy and yellow tones on blonde or gray hair.
• Color protection: Multi-Spectrum Defense Complex helps shield color from fading.
• Repair & conditioning: Bio-Advanced Peptide Complex works from root to tip to support hair health.
• Finish: Instantly adds shine and helps combat frizz.
• Feel: Leaves hair soft, smooth, and manageable with vibrant color.
• Ideal for: Cool platinum blondes and silver foxes seeking lasting tone.

Performance / Benefits

This purple shampoo cleanses while toning to maintain cool, salon-fresh color between visits. The combination of color-correcting formula and peptide repair supports hair health, reduces visible brass, and enhances shine. Regular use helps keep blonde and gray hair looking vibrant, soft, and easy to style, with frizz under control and color that stays vibrant longer.