Joico ColorFul Anti-Fade Shampoo (For Long-Lasting Color Vibrancy) 300ml

Preserve the beauty of color-treated hair with Joico ColorFul Anti-Fade Shampoo. This gentle daily cleanser is designed for color-treated locks seeking long-lasting vibrancy and luminous shine.

Key Features

• Size: 300 ml bottle
• Anti-Fade Formula: preserves up to 8 weeks of vibrancy and intensity
• Sulfate-Free: free of SLS/SLES for a gentle, color-safe cleanse
• Camellia Oil: seals in moisture and restores luminous shine
• Pomegranate Fruit Extract: protects the longevity of hair color
• SMARTRELEASE Technology: the brand’s liposome delivery system to repair, strengthen, and protect hair from daily styling damage
• Everyday Cleanse: gently washes away daily buildup and debris
• Strength & Resilience: hair appears smoother with 3X greater resistance to breakage

Performance & Benefits

Facing daily styling stresses? This shampoo works with color-treated hair to maintain vibrant color while nourishing the cuticle. Expect smoother, more manageable hair and a lively, long-lasting color that stays true wash after wash.