Virtue Curl Shampoo 240ml/8oz

Virtue Curl Shampoo is a hydrating, nourishing cleansing formula designed for curly hair, delivering a gentle wash that removes excess oils and buildup while preserving your natural curl pattern. It’s ideal for anyone who wants frizz-free, defined curls with lasting shine.

Key Features

• Size: 240ml / 8oz
• Formula: Hydrating, non-drying cleansing that preserves curl integrity
• Key actives: Alpha Keratin 60ku works with hydrators & curl-optimizing polymers to repair brittle hair
• Moisture & detangling: Water-soluble jojoba oil enhances moisture, shine, compatibility, and detangling
• Moisture lock: Specialty carob gum forms a sheer film to lock in hydration
• Curl formation & definition: Vegetable-derived polymer from lond bean facilitates curl formation & definition
• Protection: Rice protein & sunflower seed oil provide UV protection against drying and damage
• scent: Luxurious blend of kumquat, grapefruit, peppery greens with driftwood notes
• Clean beauty: Free of parabens, phthalates, silicones, sulfates, formaldehyde donors, synthetic colorants & dyes
• Certifications: Color-safe, gluten-free, cruelty-free & vegan

Performance / Benefits

The shampoo cleanses gently without stripping moisture, removing buildup and excess oils to maintain your hair’s natural curl pattern. The blend of Alpha Keratin 60ku, hydrators, and curl-optimizing polymers repairs brittle strands, supports curl formation, and enhances definition. Jojoba oil and plant-derived hydrators deliver lasting moisture, boost shine, and aid detangling for smoother styling. Carob gum creates a moisture-locking film to keep curls springy and frizz-free, even in humidity or heat. Rice protein and sunflower seed oil help shield hair from UV drying and environmental damage, leaving curls vibrant, bouncy, and easy to manage. Enjoy a refined, salon-inspired scent while knowing the formula is color-safe, vegan, and cruelty-free.